Category 2: Award for the best Digital Service
This award is to be granted to the Arab Bank providing a creative and innovative digital financial service with a high level of effectiveness. This service has to be directly related to the improvement of the quality of service provided to its customers.
- Innovation and creativity: the extent of creativity and innovation of the digital service, which distinguishes it from other services provided by other banks
- Effectiveness: rate of users/beneficiaries
- Growth of users ratio (evolution over the past three years)
- The contribution to the development and the improvement of quality of the banking services
- The extent to which these digital services meet the needs of the Bank customers
- The ease-of-use by all user categories (men, women, elderly people, Persons with disabilities)