Category 2: Award for the best Digital Service

Category 2: Award for the best Digital Service


This award is to be granted to the Arab Bank providing a creative and innovative digital financial service with a high level of effectiveness. This service has to be directly related to the improvement of the quality of service provided to its customers.

Selection/Assessment Criteria:

  • Innovation and creativity: the extent of creativity and innovation of the digital service, which distinguishes it from other services provided by other banks
  • Effectiveness: rate of users/beneficiaries
  • Growth of users ratio (evolution over the past three years)
  • The contribution to the development and the improvement of quality of the banking services
  • The extent to which these digital services meet the needs of the Bank customers
  • The ease-of-use by all user categories (men, women, elderly people, Persons with disabilities)
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