Mrs. Whynde Kuehn

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Mrs. Whynde Kuehn is the Founder and Managing Director of S2E Transformation. She created S2E to help clients bridge the gap between strategy and execution, and achieve their greatest visions for business and digital transformation in a practical, business-focused way. She has extensive experience in enterprise transformation and planning, and was a key architect and leader in one of the largest business transformations in the world. She also led one of the largest business transformation and architecture consulting practices, growing it from two people to one hundred, prior to starting S2E.

Whynde is a recognized global thought leader and a long-time pioneer, practitioner and educator in digital transformation, strategy execution and business architecture, a foundational discipline for enabling end-to-end transformation and organizational agility. She regularly speaks, writes and chairs/co-chairs events with a mission to advance best practices and facilitate community and advocacy across the globe. She is the author of StraightTalk, a widely read and practical blog on business architecture, and creator of Biz Arch Mastery, a dedicated online learning place for business architecture. Whynde is a Co-Founder, Board Member, Editorial Board Chair and Academic Committee Chair of the Business Architecture Guild®, a not-for-profit organization focused on the advancement of the business architecture discipline. She was selected as an Institute Fellow at the Institute for Digital Transformation, a select group of industry experts that share their insights, research, and real-life experiences about the transition from the Industrial Era to the Digital Era. Whynde also serves as a Senior Consultant for Cutter Consortium, a global information technology research company comprised of approximately 125 leaders selected for expertise in their fields.

With a strong track record of creating successful teams that become embedded into their organizations, one of Whynde’s most recognized competencies is helping clients to build their own business architecture practices. She also provides business architecture training and has developed and taught comprehensive, large-scale business architecture training programs for the public and for corporate clients. Whynde is Co-Founder and Partner of Business Architecture Associates, an educational organization committed to business architecture training for professionals. She has also taught courses in business at Loyola University and Colorado Technical University.